For eight of those years she had her hands in multiple businesses, none of them getting traction. She would be consistent for two weeks, see nothing happen, and move on to the next thing. She knew she was capable. She just could not figure out why capable wasn’t converting into clients and revenue.

She came into the Sprint thirty days ago from a place I recognize immediately when I see it. It seems like you have been doing everything right and the results are still not matching what you know you are capable of. That is where Liz was.

In thirty days, one thing changed. She went all in on one business, stopped doing everything else, and started doing outreach every single day: conversations, audits, proposals.

And yes, I know how that sounds. I hear how simple it is and I want to address that directly because I used to roll my eyes at this same idea before I understood what it actually does. Going all in on one thing changes what you can see: the clients who were already in your network, the conversations that were already available, the doors that were already cracked open. They become visible in a way they never were when your attention was split. Liz had been in a paid networking group for months. The auto body client she is close to closing was in that group the whole time. She just could not see her yet because she was spread too thin to look.

She told me something on our call this morning that I have not been able to stop thinking about. She said:

That sentence is the $7,000. The focus produced that sentence. The sentence produced the proposal.

If you want to be in a room where that kind of shift is happening right now, the community is open at $197 a month.

— Jesse Stanton